The hidden secrets of influencing
Photo by Laura Chouette on Unsplash Introduction: Sales and marketing are concepts that usually are associated with business and corporate. In life, however, we are all marketing and selling. The product may or may not be any good or service. Getting the other person to act as we want is a skill that has a huge potential upside for us. We may have any profession, but this particular skill is vital as we move ahead in our career. Influencing is getting someone to see your viewpoint or affecting his way of thinking to bring about a behaviour change. It has always been an art, but Robert Cialdini in his book “Influence" has given us the science behind the art of persuasion. The weapons of influence are consciously and unconsciously at play all around us. The question is "Why do require to study them in the first place"? Firstly, all of us would like to have more influence in our business and families. Secondly, our lives have not kept pace with our external world. ...